Taj Inner Circle

CLIENT

The Taj group of hotels is India’s finest hotels and resort chain  which was incorporated by the founder of the Tata Group, Mr. Jamsetji Tata, in the year 1903. Creative Co. team has had the privilege of working very closely with the group since 2015.

OBJECTIVE

Our agency has been  brought on board to assist in creating unique and engaging experiences for Taj Inner Circle members and other guests under the event banner ‘Circle Series’ right from inception. The objectives are to engage existing patrons, whilst also creating a demand for membership.

STRATEGY

Creative Co. curates innovative event concepts, and seeks to find long term partnerships on behalf of the hotel. The team has conceptualized and executed events ranging from Ayurvedic sit down dinners, sailing and photography events, to mixology and high energy workout sessions. Large formats such as outdoor movie screenings, and Christmas events are also part of the calendar.