Le Mill
CLIENT
Le Mill, the 15,000 sq. foot multi brand, lifestyle & concept store opened its doors in Mumbai on March 2011.
OBJECTIVE
Creative Co. was approached to conceptualize and execute the store launch event.
STRATEGY
As this was the first exposure that guests would have of the space, décor elements were kept simple to enhance the stores aesthetic. For instance, bars were colored the exact color of the walls, the press backdrop was created as an installation of empty boxes to symbolize the owners had just ‘moved in’, and hundreds of handmade parrots, cranes and crows were created. This, along with a live band, flowing champagne and smooth flow of 600+ VIP’s throughout the day made it a memorable event. The food menu was specially created by Chef Nicole, a protégé of Gordon Ramsay.