La Folie
CLIENT
La Folie is a whimsical, bespoke, luxury patisserie that brings home to Mumbai, the authentic flavors of France. Started by husband – wife duo, Sanjana and Parthesh Patel, the brand features a high-end patisserie and takeaway joint all in one. Offering everything from haute pastries, macaroons and chocolates, to delicious and exotic desserts, La Folie is intensity personified – here to revolutionize the way desserts are appreciated in India.
OBJECTIVE
Creative Co. was contracted to manage the brand holistically so that a cohesive message was delivered to media and customers.
The idea was to set a distinct identity for the brand which would get translated across all communication platforms managed by the agency, which were PR, Marketing, Events and Social Media. The goal was to build La Folie as a serious contender in the F&B space.
STRATEGY
Creative Co. executed a seamless strategy that spanned right from introducing global trends in India, creating viral Facebook launch campaigns, initiating likeminded brand partnerships and launching specialty products and media buying. The agency acted as brand custodians steering business to new heights.