Inara
CLIENT
Inara – Fine Jewellery & Gemstones was founded in 2006 by Bambi Mathur, and built on solid principles, integrity and firm business ethics. Determined to steer away from the neo-classical, traditional overtones that have dominated the jewellery industry for the past few decades, Inara’s vision is to refresh jewellery designs with modern yet timeless creations.
OBJECTIVE
Since the bespoke label had never done any PR or promotions before, INARA approached Creative Co. to introduce the brand to the media, along with promoting the latest collections.
STRATEGY
The agency’s focus here was on product placements in magazines and independent profiling stories for the owner and designer. To highlight the launch of the latest collection, the agency also assisted in a showcase event for the same, as well as invitation mailing to help the brand tap into a more extensive HNI customer base.