Gift Vault

CLIENT

Gift Vault is a successful UK based online and retail boutique that specializes in curated gifts ideas for various occasions. The brands USP is not only the unique products offered at various price points but the personalized service and attention to detail that is a part of the gifting process.

OBJECTIVE

Gift Vault hired the services of Creative Co. to create awareness of the brand in the Indian market through PR activities prior to an official launch in the country.

STRATEGY

Creative Co. structured a complete PR strategy to maximize exposure of the brand through industry, trade and business publications as well as showcasing the product line through fashion and lifestyle publications. Creative Co also consulted Gift Vault by providing them a better understanding of the Indian TA, their tastes, values and the important gifting occasions as well as inputs on the products that might be appropriate for such occasions.