Gaurav Gupta

CLIENT

Gaurav Gupta’s edgy sense of fashion, juxtaposed with his ability to merge structure with fluid has made this couturier a swiftly recognized name in Indian fashion. Gaurav Gupta’s ensembles are well appreciated by women across the industry and the designers indo- western eclectic collections are spotted often on the red carpet.

OBJECTIVE

The brand approached Creative Co. post its Mumbai store launch with an objective to execute a twofold marketing strategy. The strategy entailed maintaining the edgy positioning which is synonymous to the brand and introducing the brand to new audiences.

STRATEGY

Creative Co. chalked out a holistic 6 month plan to fulfill the objective of the brand.

The agency organized in- store sale promotions, previews & proposed brand associations across the hospitality, beauty & jewelry segments .The agency also proposed customer engagements through various events. Gaurav was selected as the finale designer for Lakme Fashion Week AW 2015, and Creative Co. was instrumental in the coordination of the entire show right from seating charts, to guest list management.