Amber by Ecru

CLIENT

Ankur Batra and Amita Shukla of “Ecru”, one of the most refined and sought after couture & bridal wear labels in the country today, opened their first flagship store in Mumbai showcasing their luxury Prêt label ‘Amber’.

OBJECTIVE

The client wished to present the store to key media, potential and existing customers via the launch event.

STRATEGY

Creative Co. executed the two day launch event. The first day was a press only format where celebrities like Ira Dubey, Lisa Haydon, Farah Khan Ali, and Sarah Jane Dias and Rahul Khanna endorsed the label, wearing Amber creations for press opportunities.

The second day was an exclusive, no press, invite only, preview of the store for a select group of 300 plus HNI clients.

Both days were personally hosted by Ankur over champagne and dessert.