A Reverie
CLIENT
A privately owned space with a 17 year legacy, A Reverie has become a sanctuary in the heart of Goa, well known to the rich and famous, and connoisseurs of good food. Exuding an air of contemporary tropical chic, this fine dine restaurant & lounge is designed to provide an escape, away from the hustle and bustle of everyday life. Owners and Chef, Virendra and Aakritee Sinh aim to offer an amalgamation of global food encapsulated with local flavours to celebrate their philosophy of creating ‘Food for Thought’.
OBJECTIVE
The restaurant has been a pioneering force in bringing modern cuisine to the country, having been in the space for 17 years. Creative Co. came on board to formulate a communication strategy that would help highlight and catapult A Reverie across Asia, along with improving brand equity.
STRATEGY
With minimal media exposure, Creative Co. decided to work from ground up, introducing and educating the media about A Reverie and the people behind the restaurant. We targeted exposure in local and national newspapers and magazines to build credibility for the brand through quality-driven stories. The agency also assisted the client with strategic marketing activities such as re-branding, digital campaigns, pop up concepts, sponsors and collaborations amongst others.