Kérastase

CLIENT

Since 1964, Kérastase represents the finest in luxury care for hair, setting new standards in professional haircare products . Kérastase is distributed through select salons only, where hair is analysed in detail and the whole process becomes a ritual of beauty and well-being.

 OBJECTIVE

Creative Co. was approached to conceptualize and execute an event commemorating the collaboration between Kérastase Paris and celebrity jewellery designer Jade Jagger. As the event was a global initiative with Jade personally unveiling the product in India, it was important for the client to have the right guest attendance, and media at the same.

STRATEGY

The concept was to create an exclusive event, to unveil  the limited edition product, while maximizing mileage from the presence of international celebrity, Ms. Jade Jagger.

Creative Co. conceptualized a formal cocktail and dinner event at a leading 5 star hotel for 150 select VIP guests. The entire event from décor, food and cocktail selection, invitations, guest list, sets and production was curated and supervised by the agency.